Me and my McCann partner in crime, David Marino, did this 2.0 “Getting There Starts Here” campaign alongside our ECD pals Mike Hahn and Ryan Blank, and our GCD pals Tom Greenwood and Alex Sprouse.

Films were directed by Max Malkin at Prettybird and edited by our pals at NO6. The campaign also included a baller activation in State Street’s hometown of Boston to launch their new WNBA partnership.

My first foray into the wilds of healthcare advertising, with my McCann partner in crime, David Marino. We launched Evernorth’s first-ever ad campaign, with spots, social, print, and about a million banners.

All alongside our ECD besties Mike Hahn and Ryan Blank. With a killer production team: Director: Rudi Schwab @Bodega Studios, Editor: James Duffy and Grace Yang @NO6, GFX: Ryan Farley @NO6, Music: Score a Score (Jordan Passman), Mix: Paul Weiss @Sonic Union, VO: Jamie Lamchick

Found a guy named Mackenzie “Mac” Book, who lives in Sydney, Australia. Asked him which one was better: Microsoft Surface Laptop 2 or MacBook Air.

Directed by JJ Adler. Edited by James Duffy. Voice over by Dwight Schrute, er, Rainn Wilson. With ECDs David Banta & Shayne Millington and my AD partner Daniel KIm.

Some fun spots I did with my McCann partner John LaMacchia, with ECD Mike Hahn and Ryan Blank. Directed by the chill Paul Hunter with his all star production crew at Prettybird.

If you don’t have State Street’s low-cost, fixed income ETFs, you may experience shrinking assets. Directed by Björn Rühlman from Smuggler. Filmed on location in Mallorca during Covid. (While I joined remotely from my basement 😢.) Edited by Paul Hardcastle from Trim. With ECDs Eric Silver, Gene Campanelli and Peter Powell.

Me and my partner David Marino, who’s a huge Knicks fan, made this stuff to launch Evernorth’s new partnerships with the NBA and WNBA.

P&G’s Aussie brand wanted a viral video. So I pitched working with “Shi*t Girls Say” creators Graydon Sheppard and Kyle Humphrey (and thought there's no way client will buy it.) But they did and the video got over 30,000,000 views on YouTube. With my partner in crime, ECD Matt McGregor-Mento.

Throwback to my R/GA days as the lead content/copy creator on Nike+ with Jim Hord as ECD. We launched the world's largest running event in 28 cities worldwide, with runners joining from anywhere with Nike+.

Icelandic Glacial Water brand comes from the land of fire and ice. So, we shot these award-winning films in Iceland, starring popular Icelandic personalities Ása Steinars, a photographer and influencer, and Thrainn Vigfússon, a chef and owner of the Michelin Star restaurant ÓX. Directed by Chris Phoenix with his small but mighty team at Phoenix Media Group. Winners of multiple MUSE and NYX Awards.

I’ve probably made a million banners in my career, but this is the only one that won me a Webby. With my partner Dominick Baccollo, back in the day at BBDO.

I love this campaign. The brief at BBDO was to raise awareness for how Save The Children trains villagers in some of the world's most remote places to become healthcare workers. Providing some of the simplest cures, which we all take for granted, to save countless kids' lives.

The biggest barrier? People didn't trust that their donations actually went to do good. So we decided to show them exactly where the good goes.

So I traveled to Mali, West Africa, with the agency studio's video camera in hand. I visited two different remote villages, where I spent a couple of days filming two different local healthcare workers - Salif and Aissata - doing all the good that they do. Every day.

At BBDO, my partner was Donovan Goodly and our ECD was Bill Bruce. In partnership with Save the Children and the Ad Council.

Our campaign included digital, print, OOH, and a data-rich website that was like a microblog from all of our featured healthcare workers around the world.

From back in the day at R/GA when I was the content and copy lead on the Nike Running site. I directed this interactive docuseries about Adam and Kara Goucher, a lovely couple of humans who also happen to be seriously badass Nike runners.

Shot with a super scrappy crew: me, DP, sound engineer and my client. One long, crazy day to capture a ton of content: four episodes plus loads of short video content about training and nutrition.

Trigger warning: This content features Alberto Salazar, who used to be a famous runner and coach but then got a lifetime ban for some very infamous deeds indeed. I thought about editing him out of these films, but decided to leave him in as yet another testament to Kara Goucher's strength of character to stand up and be heard.

Microsoft doesn’t like to talk about themselves very much. So we got a bunch of real people to do it for them. This campaign had loads of social films and display ads, but I’ve only included the films here. All directed by Erich Joiner at Tool.

That one time Diego Scotti drew a big red smiley face on a four-page spread I did for the WSJ. A rare pat on the back from one of the industry’s toughest CMOs.

Might not seem like it, but this was a big step for our pals at Verizon. The first time they bought non-broadcast cutdowns for social from the McCann creative team. Party time, right? Made with my partner Pebble Goh, ACDs Courtney Inge, Kyle Provo, John Connor, and ECDs Mike Hahn and Ryan Blank.

This was a fun freelance project for The Gray Lady with my AD pal Cristina Marcellini. Brief was to create a local feeling campaign to promote the global prospective of the International New York Times for a massive underground station media buy in London. “Because life gets more global every day” was the line I sold. Writing the headlines let me show off some of the hard-earned “Oi, I can speak like a Brit” skills I picked up when I lived and worked in London.

This one was a fun one. We had a blast creating characters inspired on Microsoft's Remix 3D and crafting a holiday story about inclusion and the power of imagination. So many thanks to Director Roman Coppola (The Directors Bureau) and the insanely talented team at MPC and VFX. Creativity "Pick of the Day" and One Show winner. With my partner Daniel Kim and GCDs Susan Young and Daniela Vojta.

Back in the day, MSG asked freelance me to help hype the crowd for a Rangers playoff run. I did a hype film for the jumbotron, a few bus wraps, some posters and t-shirt designs. But Rangers didn't win the Cup. that year, so it’s probably my fault.

How to explain GE's TruCourse Flight Management System, which allows for faster, safer, more fuel efficient landings, to consumers who really have no idea what you’re talking about? Get Kent De Mond, winner of the 2010 Acapulco Championships, to do a bellyflop for you. With my partner Eric van Skyhawk and ECD Don Schneider. (Who once told me he judged scripts on where he'd get to travel to shoot ‘em.)

We launched Windows 10 with the idea that kids born today won't know what the world was like without it, so their future starts now. I can’t even remember how many TV/social/digital deliverables we cranked out. Or in how many different languages. It was a lot. With ECDs Bobby Pearce and Yo Umeda. Films directed by Eric Joiner at Tool, edited by Chan Hatcher, Randy Baublis and Andrew Manne, with VO by Ethan Hawke.

Even though Verizon had the best network and technology for first responders, they were getting crushed by competitors who had stronger brands. So my partner John LaMacchia and I built them a brand new brand from scratch to win those customers back. A new name, logo, and a full identity platform, with a launch spot directed by Julian Marshall at Tool, edited by Joe Kriksciun at Friendshop! with music by Found Objects.

We even started a whole new NASCAR tradition. The first responders first lap. With local first responders taking the honorary first lap at regional races.

Microsoft wanted a charmingly competitive holiday spot to promote the new Surface Go as the perfect gift. So we remixed “Grandma Got Run Over By a Reindeer.” Directed for maximum quirk by Conor Byrne of Hungry Man/Brudder Films, with music by the talented team at Beacon Street Studios.

Launched a brand new “Enterprise Intelligence” brand platform to help Verizon Business become the go-to tech partner for today’s business leaders. More than AI, Verizon Business delivers the human intelligence today’s businesses need. Launch film was directed by Terry Timely with music by Found Objects. We also did a bunch of digital, OOH, and full-page print ads. With my partner, John LaMacchia, and ECDs, Mike Hahn and Ryan Blank.

Not gonna lie. This was a surreal experience. While I was living in Hamburg and running a 360 shop for the quintessential German agency, Jung von Matt, I got briefed on a project that couldn’t be more American: Polly Pocket's first-ever brand TV campaign. Had fun writing the song and bringing in the animation gurus at Nathan Love to make it happen. They killed it. My creative team: ECD Jan Rexhausen, ACDs Irina Schweigert (Art) and Judith Preker (Copy).

From back in the day when I worked at Leo Burnett in London. Made with the help of three adorable, white kittens and a one helluva cat wrangler, who accomplished magical things on set with her catnip wands. My partner was Emma Maxwell and her husband directed the spot. VO was done by a very talented British chap, whose name I sadly cannot remember.